The search giant Google has been working on its mobile search so that a user making a search from their iPhone will be presented with a list of related app links. This does not mean that the user will get direct links to the app store, but rather a link related to the search term will turn up amongst the top results.
This is a cool and fast way for the iPhone user to get to the right apps, without having to spend so much time searching around the app store etc.
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